“We went through a lot of different ideas about how to visually depict this,” LeMay tells Billboard. “It would be easy to make something that was just, like, melodramatic ’cause it’s such a heavy song, thematically. We didn’t want to do that, but we still wanted something that would visually hit as hard as the lyrics do, but then you run the risk of being too over the top or heart on your sleeve or whatever.”
Watch the solution Joseph LeMay and director Matt Genesis came up with in the new video for “The One Who Breaks Your Heart” from SONTALK’s debut album, Stay Wild. The video, which premiered exclusively on Billboard, manages to convey a sober and bracing viewpoint that’s both sad and troubling – but ultimately, LeMay hopes, realistic.
Click here to watch the full video.
Stay Wild is Out Now!