In late April, SONTALK, the project of Joseph LeMay, released his debut singles, Act I, via Sony Music Masterworks. Lead single, “I Am A War Machine” premiered via Stereogum who described it as “channeling a War On Drugs vibe with enveloping soft-rock warmth,” and praised “LeMay’s tranquil voice, bright, reaching guitars, and thumping instrumentation [as] aiding in a kind of soul-saving atonement.”
Today, SONTALK shares the official video for “I Am A War Machine.” LeMay comments, “‘I Am A War Machine’ is a song about recognizing and naming your brokenness and volatility. One of our goals with this video was to juxtapose the lighthearted innocence of a child playing war with the stark reality of real war and to depict the almost accidental way that that innocence is dismantled as we grow up and experience the world. The boy in the video represents the Inner Child while the war footage represents all the darkness and hardships that work to pollute or snuff out that vibrant innocence of the Inner Child. We wanted to show a frustrated main character reflecting on this tragic cycle and mourning the loss of his innocence while wrestling with the fact that he has become a reflection of all the pain and trouble he has seen in this world.”
Watch SONTALK’s “I Am A War Machine” Video” below. Listen To SONTALK’s Act I here.